Zero to 180 – Three Minute Magic

Discoveries of a Pop Music Archaeologist

Tag: Obscure 45s

45 sides +/- obscure tracks
Zeroto180

1960s Musical Artists – We Hardly Knew Ye

In the course of compiling arresting ads from four of the major music industry trade publications — Billboard, Cash Box, Record World, and Beat Instrumental — I came across a number of artists from the mid-to-late 1960s who had announced themselves with great fanfare and youthful optimism, only to vanish

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45 sides +/- obscure tracks
Zeroto180

“What Is a [blank]” 45s

Today’s piece is inspired by (i.e., lifted from) a special Top 40 list of 7-inch vinyl compiled by 45Cat contributor, stereotom.  These (literally) defining songs — whose titles all begin with the phrase “What Is a [blank]” — have been organized chronologically and married with streaming audio where possible (click

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"TV Commercials"
Zeroto180

“TV Commercials”: ‘Mad Men’ Cautionary Tale

Don Bowman, in February 1961, presciently grasped the enormity of Madison Avenue and advertising’s outsized influence on American attitudes and marketplace behavior in his first single, “T.V. Commercials“: “T.V. Commercials” served as the B-side of “Coward at the Alamo” and, judging by its catalog number, appears to be among the last

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"Swanee River"
Zeroto180

The Great American Songbook – Southern California Style

Last year in Philadelphia I picked up a 2-LP various artists compilation (of “previously released material”) called California U.S.A. – originally issued in 1981 on Columbia: Surprisingly, my buddy, Tom Avazian – a gifted record collector – had never heard of it.  This hodgepodge of 60s and 70s singles/rarities that

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