Zero to 180 – Three Minute Magic

Discoveries of a Pop Music Archaeologist

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Category: Music in advertising

"(Baby You Can) Scratch My Egg"
Zeroto180

Rusty York’s Cincinnati Indie

Billboard, in their January 8, 1972 edition, reported this quirky news item in the Cincinnati division of their “From the Music Capitals Around the World” column: “Rusty York, who heads up the Jewel Recording Studio[s] here, learned last week that the new ‘Smash-Up Derby’ commercial [for Cincinnati-based Kenner Products], which he

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"Sweet Touch of Love"
Zeroto180

Love Hymn = Deodorant Ad

“Sweet Touch of Love,” from the aforementioned acclaimed 1970 album, Toussaint (later named From a Whisper to a Scream), would be the A-side of a promo 45 that appeared not to have enjoyed any chart action: “Sweet Touch of Love”      Allen Toussaint     1970 “Sweet Touch of Love” (the final installment

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“Chef d’Oeuvre”: Negative Radio Plays?

I am reading the memoir of music industry legend, Bob Thiele — producer at Coral Records who “discovered” Buddy Holly and would later work with Louis Armstrong, Duke Ellington, Count Basie, John Coltrane, Sonny Rollins, Albert Ayler, Joe Turner, Otis Spann, Gil Scott-Heron, and Bernard “Pretty” Purdie & the Playboys,

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Joe Meek’s Bike Anthem of ’64

Hey, just in time for summer:  here’s a catchy bicycle-themed dance step “Bike Beat” from 1964 that was actually a work-for-hire product by Joe (“Telstar“) Meek for Raleigh Bicycles and was only released on flexi-disc!  Providing the backing track are Joe Meek’s house band, The Outlaws, disguised as “The Rally

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Frank Zappa’s Clio Award

Animator, Ed Seeman – who would later film the Mothers of Invention’s famed 1967 shows at the Garrick Theater in New York City (and quite a bit more over the course of 13 months) – initially joined forces with Frank Zappa when he formally contracted the bandleader and composer to

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Nobody Bothers Nils Lofgren

Long-time DC music fans are likely very familiar with this remarkably tuneful work-for-hire product (“Nobody Bothers Me“) created by none other than Nils Lofgren for Jhoon Rhee Self Defense — but for everyone else, this might be a revelation, especially those who seek out examples of advertising jingles that bring

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This Record Could Win You $1 Million?

Insidious 1980s McDonald’s campaign that used music for crass commercial purposes: This musical ad immediately brings to mind last August’s piece about the history behind Jimmy Radcliffe’s gospel-flavored “R&B” take on “You Deserve a Break Today” for McDonald’s in the 1970s. Radcliffe, by the way, would release at least 8

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Dusty Springfield Sings Grain’s Praises

Dusty Springfield once served as a musical “pitchman” for Mother’s Pride bread in this adorable ad, where she travels door-to-door each morning as a “happy knocker-upper”  delivering “a cuppa” and “tasty Mother’s Pride” fluffy white bread to the townsfolk: This Yank would likely have never encountered this ad had it

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Rolling Stones 1964 Cereal Advert

According to Video Beat, Brian Jones wrote this Rolling Stones Rice Krispies jingle (shown only in the UK) with the J. Walter Thompson ad agency, who created this 30-second spoof of pop music TV show, Juke Box Jury: Billboard reported in its April 2, 2012 edition: “On Sunday’s Mad Men,

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Philadelphia’s Rebirth Begins Here

WCAU, one of Philadelphia’s earliest radio stations (first broadcast:  May 22, 1922), couldn’t sit idly by and allow Philadelphia’s less-than-stellar reputation go unchallenged — so it went on the offensive.  The result:  Just a Philadelphia Minute. WCAU, “a CBS-owned station – represented nationally by CBS Radio Spot Sales,” produced this

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