Zero to 180 – Three Minute Magic

Discoveries of a Pop Music Archaeologist

Category: Advertising +/- marketing in popular music

"Bumpin' on Sunset"
Zeroto180

“Bumpin’ on Sunset”: Organ + Strings

Thanks to brother Bryan for tipping me to a book that, amazingly, has only been written in the last couple years:  Rock ‘n’ Roll Billboards of the Sunset Strip.  Most of us music fanatics who live on this side of the Mississippi, sadly, have never had the opportunity to see

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60s/70s rock +/- pop
Zeroto180

Dusty Springfield Sings Grain’s Praises

Dusty Springfield once served as a musical “pitchman” for Mother’s Pride bread in this adorable ad, where she travels door-to-door each morning as a “happy knocker-upper” delivering “a cuppa” and “tasty Mother’s Pride” fluffy white bread to the townsfolk: This Yank would likely have never encountered this ad had it

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60s/70s rock +/- pop
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Rolling Stones — 1964 Cereal Advert

According to Video Beat, Brian Jones wrote this Rolling Stones Rice Krispies jingle (shown only in the UK) with the J. Walter Thompson advertising agency, who created this 30-second spoof of pop music TV show, Juke Box Jury: Billboard reported in its April 2, 2012 edition: On Sunday’s Mad Men,

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"Philadelphia - Greatest Little City in the USA"
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Philadelphia’s Rebirth Begins Here

WCAU, one of Philadelphia‘s earliest radio stations (first broadcast:  May 22, 1922), could not sit idly by and allow Philadelphia’s less-than-stellar reputation go unchallenged — so it went on the offensive.  The result:  Just a Philadelphia Minute. WCAU — “a CBS-owned station, represented nationally by CBS Radio Spot Sales” —

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"Wine and Grine"
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“W[h]ine and Grine”: Rocksteady with Pre-Fame Jeremy Sisto

<Spotify LINK to Prince Buster Mix> Thanks to Dave Katz‘s feature article about Prince Buster in the June 2008 issue of Mojo for leading me to this 1998 Levi’s ad that stars a young Jeremy Sisto before the HBO series, Six Feet Under, made him a breakout star: * Video clip

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"You Deserve a Break Today"
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Jimmy Radcliffe Deserves a Break Today

Revisiting those iconic images of the world’s peoples joined together on a hillside singing as one — while sipping a Coke — brought to mind The Hillside Singers, whose non-denominational plea for unity, “We’re Together,” I had always assumed was the inspirational basis for what would later get turned into

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60s/70s rock +/- pop
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Music Goes Better with Coca-Cola

A number of notable names in pop music have recorded jingles for Coca-Cola, and — incredible as it might seem — a few of them came out surprisingly well. Sydney, Australia’s Easybeats pull off the nice hat trick of writing an unabashed ode to a soft drink that is –

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Advertising +/- marketing in popular music
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Muddy Waters: He’s a Pepper, Too

From reading Robert Gordon‘s excellent biography of Muddy Waters – Can’t Be Satisfied –  I learned that the former McKinley Morganfield once made a little pocket change recording a radio spot for Dr. Pepper: Is it really true – as the YouTube video clip contributor asserts – that Randy Newman

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"TV Commercials"
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“TV Commercials”: ‘Mad Men’ Cautionary Tale

Don Bowman, in February 1961, presciently grasped the enormity of Madison Avenue and advertising’s outsized influence on American attitudes and marketplace behavior in his first single, “T.V. Commercials“: “T.V. Commercials” served as the B-side of “Coward at the Alamo” and, judging by its catalog number, appears to be among the last

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"Houston Hash"
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Nashville Chowdown: Rice’s Great Image Makeover

I cannot imagine why anyone would let this album go, but someone obviously did, and five dollars later, we became family: The album’s subtitle is a bit of a hoot: “Country & Western supper music and Singing Rice-ipes“ (as in recipes for rice). Would you be surprised to learn that

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