“Brung to Ewe by”: Paul’s Return to the Avant Garde

This rather bonkers promotional campaign for Paul & Linda McCartney‘s 1971 LP, Ram, might very well have been the catalyst that propelled the album into the upper reaches of the pop charts both here and abroad:

“Brung to Ewe”     Paul & Linda McCartney     1971

Curious to hear all the different treatments of Paul’s “Now Hear This Song of Mine” — only to then leave the song off the album altogether.

As Paul & Linda instructed radio programmers in the two-page document that accompanied this Brung to Ewe twelve-inch promo album:

“Here are some introductions you might like to use before Ram album tracks.  We made these while we were doing Ram, and they’re designed to play straight into an album track, or out of it for that matter.”

This limited-edition, individually-numbered disc contains fifteen different 30-second and 60-second introductions to Ram album tracks.

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