This Record Could Win You $1 Million?

Insidious 1980s McDonald’s campaign that used music for crass commercial purposes:

This musical ad immediately brings to mind last August’s piece about the history behind Jimmy Radcliffe’s gospel-flavored “R&B” take on “You Deserve a Break Today” for McDonald’s in the 1970s.

Radcliffe, by the way, would release at least 8 singles between 1962-1970, including his first, “Calypso Twist” and 1969’s lone RCA 45, “Funky Bottom Congregation” – written by none other than Thomas Jefferson Kaye (who co-wrote “I’ve Got to Be Strong” for Chuck Jackson in 1966; produced Loudon Wainwright III‘s “Dead Skunk” and Link Wray in 1974, as well as Gene Clark‘s 1974 cult album, No Other).

Jimmy Radcliffe     “Funky Bottom Congregation”     1969

“Funky Bottom Congregation” – written by Kaye; arranged/conducted by Radcliffe

Jimmy Radcliffe 45

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