According to Buckeye Beat, Shad O’Shea was instrumental in fashioning a local hit out of “The Only Thing to Do” by Cincinnati’s own The “Us Too” Group:
“Somehow the record got the attention of Counterpart Records Shad O’Shea (a.k.a. Howard Lovdal) who took an interest in ‘The Only Thing To Do.’ Shad decided to release an edited version of the song, backed with a different flip side called ‘The Way it Must Be,’ an excellent slow number which was recorded at the same time as the two sides of the [earlier] Jinx 45. Although it’s not clear why Shad made the change, the guess would be that he wanted a fast and slow side to make clear which one to push.
The effectively edited ‘Only Thing To Do’ was released in February of ’67 and hit immediately on Cincinnati’s #1 station WSAI. The record went to top 10 on WSAI and WUBE, the #2 station in town. The record even earned a spin on Stan Matlock’s WKRC ‘easy listening’ drive time program, which happened to catch the ear of Len [Gartner]’s thrilled father – apparently Matlock had no idea he was spinnin’ a platter by a local teen rock band.”
“The Only Thing to Do” The ‘Us Too’ Group 1967
Text that accompanies the above YouTube audio clip:
“This record comes out of Cincinnati, Ohio. The Us Too Group was comprised of members Joe Madrigal, Glen Davis, Bob Dickens, Tom Whisner and Len Gartner. This record was cut at King records studios in late 1966 and the group had 100 copies pressed up on the Jinx record label. By early 1967 the record had come to the attention of Counterpart records owner Shad O’Shea who edited this song from the longer version cut for Jinx and issued it with a new B side that was cut at the same sessions that yielded the A side. The record became an immediate local hit, making the top 10 on some of the top Cincinnati radio stations, WUBE and WSAI. They had one more record issued as Us Too on [Willie Mitchell’s] Hi record label plus another issued as Maelstrom and broke up after one final Us Too 45 on Counterpart in 1968, after numerous changes in group members. The various members of the group continued performing with other musicians through the years. This is one of my all time favorite 45’s and I hope you dig it!”
Buckeye Beat also reports that Hi Records purchased Us Too’s follow-up 45 “I’ll Leave You Crying” on the spot when it was played over the phone line by WSAI DJ, Tom Dooley. Someone would pay $73 in 2009 for Us Too’s lone 45 on the Hi label.
Fascinating how Felix Harris’s sole recording — 1972’s “Walkin’ in the Night” 45 released on Cincinnati’s Counterpart Records — would be highly coveted by UK vinyl enthusiasts nearly 40 years later. According to the soul music aficionado who posted this recording on YouTube Felix Harris’s single is (says John Manship) “insanely rare, impressively different”:
Things were starting to really heat up for Counterpart Records in 1967. “See What’s Right” by The Wyngates was followed by (1) a regional hit, “Hey Conductor” by Mark V (featuring Sonny Flaharty), that got picked up by Philips for national distribution and then (2) another promising 45 – “A Thousand Devils” by Columbus, Ohio’s Fifth Order – that was snatched up so quickly by Laurie Records that no one seems to own a copy of the original Counterpart record:
“A Thousand Devils (Are Chasin’ Me)” The Fifth Order 1967
“Laurie Records has bought the master for the Counterpart record ‘A Thousand Devils’ by the Fifth Order.”
Two weeks later, Billboard would pick this 45 to reach the “Hot 100” chart. Interesting to point out that Counterpart’s owner, Shad O’Shea would be listed as one of the song’s co-creators (using his birth name, Howard Lovdal).
The Buick-inspired Electras would evolve into The Fifth Order
Columbus Music History’s piece about the resurgence of interest in Fifth Order reveals that (1) “A Thousand Devils” was #1 on the hit list of 1230 AM WCOL the week of September 11, 1967 and (2) Counterpart Records released a third and “virtually unknown 45 of earlier recordings” in 1968 after the group had already disbanded!
1st Counterpart 45 B-side of “controversial” third 45
Shad O’Shea, however, would have another opportunity to make a deal with Laurie Records in 1968 for Soul Inc’s “Love Me When I’m Down,” as noted earlier in our series.
Opulent Confession tells us that debut Counterpart 45 “Goin’ Too Far” is a garage rock classic that sold, according to the liner notes of the band’s 2004 CD retrospective, sold upwards of 18,000 records — prompting indie label Diamond to purchase the song for national distribution
You have to hand it to Northern Kentucky, who produced a pair of Nuggets-era garage rock classics – New Lime‘s “Perfect Girl” (organ+vibes) & The Wyngates “See What’s Right” – both issued on Cincinnati’s Counterpart Records in 1967, pop music’s peak year. Check out this archival footage of The Wyngates lip-syncing their performance on Nick Clooney’s Bandstand show on Cincinnati’s NBC affiliate, WLWT, in July, 1967:
“See What’s Right” The Wyngates on ‘Nick Clooney’s Bandstand’ 1967
As band member Dan Schear hilariously explains on YouTube:
“Before you complain about flagrantly bad lipsync, let’s consider home video technology of 1967 and the person who captured this event: The Grandmother of The Wyngates keyboardist, Ed Wilbers (guy with the goat-tee & sunglasses) shot it right off her home TV set with a silent Brownie 8mm wind-up movie camera. We should be GRATEFUL that she filmed it at all & that for the most part, it is actually watchable today! Her biggest mistake? She kept starting & stopping the camera instead of just letting it roll continuously which would have allowed me, all these years & technological advances later to have synced-up the film to the 45rpm record “See What’s Right” that my band The Wyngates were pantomiming on WLWT NBC Cincinnati’s Nick Clooney’s Bandstand show on July 2, 1967. So without further gripes from the viewing audience, please enjoy this for what it was back-in-the-day when we young folks thought we could ‘save mankind!'”
Buckeye Beat informs us that the Ft. Thomas, Kentucky outfit recorded “See What’s Right” and instrumental “Persian Night Flight” at Cincinnati’s King Records studio and got it played on local radio – back when indie labels like Counterpart Records could be played on local hits stations like WSAI.
“[Lonnie] Mack’s 1963 hit “Memphis” and “Wham!” [on Cincinnati’s Fraternity label] had started a local fascination with blues-rock — a combination of the blues, rock ‘n’ roll, and a dash of country. By 1970, however, Ohio’s raucous roadhouse sound had tilted toward rock and soul.
In Cincinnati, the best places to record such music were the iconic King Recording Studio on Brewster Avenue in Evanston (where James Brown often recorded), and guitarist Rusty York’s newer Jewel Recording on Kinney Avenue in [suburban] Mt. Healthy. They were mono paradises with a lot of bottom in their sounds. When King abruptly closed in 1971, Jewel became the main venue for blue-eyed soul. Mack operated out of there. Even the Heywoods recorded there. They had horns then, long before ‘Billy Don’t Be a Hero.’
McNutt then recounts the circumstances behind the recording of the catchy “bubblegum soul” B-side of the very first single he co-wrote & -produced with singer, Wayne Perry:
“At 3 a.m. on a frigid January night in 1970, we finally cut the rhythm track for our first single ‘Mr. Bus Driver,’ on Jewel’s new 8-track Ampex recorder. We needed a B-side — fast and cheap. In desperation, we wrote our first original song, a strange mix of soul and bubblegum, in my boss’s factory office. We didn’t even have a guitar handy. Workers drifted past, watching as we gyrated and sang in the tiny windowed office. They must have thought we were lunatics. We soon returned to Jewel to record our newly-written oddity, ‘Gimme the Green Light,’ on Rusty’s older 4-track Ampex. (He charged less to use it because it was paid off)”:
“Gimme the Green Light” Wayne Perry 1970
[Pssst: Click the triangle above to play “Gimme the Green Light” by Wayne Perry]
Wayne Perry at Counterpart Creative Studios
This 45 would be released 3 years later as Counterpart 3745 in September, 1973. Label below shows that Gene Lawson – inventor of Lawson Microphones – engineered this single.
Pretend this is the B-side “Gimme the Green Light”
As it turns out, this B-side would be Cincinnati’s contribution to a bona fide Ohio bubblegum scene via Oxford’s The Lemon Pipers (psych-pop hit, “My Green Tamborine“) and Mansfield’s Ohio Express (“Yummy in My Tummy“). Fortunately, “Gimme the Green Light’s” horns make for a much funkier confection.
Impressive musicianship and stellar vocals make for another slice of Cincinnati funk on Counterpart Records that is able to command serious scratch (currently $90 on Ebay) on the vinyl market:
“Hang Up Your Hang-Ups” Umoja 197?
As with 400 Years of What’s “Get Down People,” this 45 – Umoja’s sole musical gift to the world – was recorded at Shad O’Shea’s Counterpart Creative Studio.
Sadly, there is little to no information about this group out there. Nathaniel Best, Jr., who co-wrote the song, would release a spiritual album in 1986, Set Your House in Order, while the song’s other co-creator, John Stuckey, Jr., would work with Huey P. Meaux in the 1970s on a 45 (“Seeds and Stems“) and an LP (A Little Exposure).
Note on the label above that the song length is marked as “3:41,” while YouTube’s time counter reports the song as only being 2 minutes and 51 seconds in length. What gives?
Given the year of release (1975), I have to assume this song was recorded at Shad O’Shea‘s Counterpart Creative Studio in Cincinnati’s Cheviot neighborhood. According to the informative blurb that accompanies the above YouTube video/audio clip:
“400 Years of What became *the* party band in the Cincinnati area after the House Guests [featuring “Bootsy” & “Catfish” Collins] dissolved around 1972. Led by bassist Gordon Hickland, draftees from the House Guests included saxophonist Ralph ‘Randy’ Wallace and trumpeter Ronnie Greenway. With the addition of [future Zapp] keyboardist Greg ‘Tuffy’ Jackson, guitar slingers Big Jimmy Callery and Clarence Miller, and drummer Little Jimmy Roberts, the core of the crew was established. For the band’s mid-’70s airing on Shad O’Shea’s Counterpart label, the traps were manned by Frank ‘Kash’ Waddy, destined to be a key player in the triumph of the Parliament sprawl and especially Bootsy’s solo works. An early incarnation of this outfit backed Gloria Taylor on the singer’s rare single for the House Guests label, with her ‘Brother Less than a Man’ being a primitive, rough version of the band’s later release as ‘Do What You Like.'”
Carfagna, Dante. “The Cincinnati Connection: The Local Roots of Bootsy Collins and Kash Waddy.” Waxpoetics Aug./Sept. 2006: 93-94. Print.
Because of high demand from DJs and mixmasters, this single would be reissued in 2006 on Dopebrother Records – check out this verbiage from the Hum Records catalog:
“Dopebrother is back with the first of two, super-rare sides of deepest dance floor funk from Cincinnati. 400 Years Of What dropped this often talked about but seldom seen single on Counterpart Records back in the heyday of Black Power, but in spite of the right-on vibe and intense musicianship, the record barely made it out of Ohio. With original copies nearly impossible to uncover, it has only been through deep-pocketed collectors and DJ’s that anyone has gotten to hear the amazing A-side, a burning instrumental with extended drum breaks and an irresistable groove. The B-side is just as strong, a Funkadelic-esque stoned headnodder with chanted vocals. Dopebrother’s fully licensed and clean transfer from the Counterpart masters is an essential pick up for any funky DJs and afficionados of deep grooves.”
Original 1975 single 2006 reissue single
More recently in 2013, Party Platter would launch their up-and-coming record label with this very same 45 – the first in a series of archival releases to showcase Cincinnati artists.
Louisville’s Soul Inc. is another music group from my hometown’s Ohio Valley region that recorded a local hit (“Love Me When I’m Down”) on a local label (Counterpart) that had been recorded locally (at Louisville’s Falls City perhaps?) and played on local AM hits radio station WSAI (thus, giving further credence to Nick Clooney’s recent statement that Cincinnati was a uniquely endowed media market that rivaled/bettered Chicago, New York, and Los Angeles):
“Love Me When I’m Down” Soul Inc. 1968
“Love Me When I’m Down” is the A-side of a 1968 ‘rock ‘n’ soul’ Counterpart single that directly led to the band’s signing with the respected independent label, Laurie — only to have the A & B sides reversed on their debut Laurie 45!
“The band’s in-your-face quality was evident on ‘Love Me When I’m Down,’ released as their next single along with ‘I Belong to Nobody.’ More than anything else the group recorded, ‘Love Me When I’m Down’ captures Soul, Inc.’s live sound, with Young and Bugbee’s driving guitars (the solo is by Bugbee), Settle’s aggressive vocal, and Maxwell’s pounding drums. ‘We always said that we wanted the drums to sound like a bag of rocks,’ Maxwell recalls.”
Interesting to note that, as with The New Lime, (a) Soul Inc’s first 45 would also be issued on Cincinnati’s Fraternity label and (2) Shad O’Shea’s Counterpart Records would likewise help pave the path toward the band’s getting signed to a more nationally prominent label.
The mod organ and soulful vibraphone make a winning combination in 1967’s “Perfect Girl” by The New Lime from Campbell County, Kentucky:
“The Perfect Girl” The New Lime 1967
[The organ+vibes immediately brings to mind seminal single “Space Walk” by The Astros!]
It is 2015, and I am only now aware – thanks to independent producer and music writer, Randy McNutt – that I have been unintentionally ignoring a third significant Cincinnati music production mill in addition to (1) King Records and (2) Fraternity: (3) Counterpart!
Counterpart Records is the brainchild of Shad O’Shea (Howard Lovdal, by birth). According to McNutt, after CBS sold its Cincinnati’s radio affiliate, WCPO, O’Shea was no longer a radio show host, thus, O’Shea immediately shifted his career focus, first to creating a label – Counterpart – and second, to building a brick-and-mortar recording facility. Says McNutt:
“[O’Shea’s] Counterpart Records label, when I was in high school was like a major to me. His records were played on WSAI and other stations. He broke many good rock-band records. Then he’d sell them to larger indies or the majors. He had a wall in hallway office at the studio with nothing but 45s that he produced or released over the years, including ones on Mercury, RCA, Columbia, Laurie, Monument, SSS International, and other labels. There must have been 50 records on that big wall. He recorded groups such as the New Lime, which went from Counterpart to Columbia under his guidance; the Mark V out of Dayton (‘Hey Conductor’), and other groups.
“Counterpart was regional, going into Kentucky and Indiana. But its big strength was in Cincinnati and Dayton. Shad had a big hit if he sold 5,000 copies. Sometimes he would get a hot regional record, and it would catch the eye of a major or a national independent. They would lease the master from him. This happened to him with the Mark V’s “Hey Conductor” in, I believe, 1967. The group was from Dayton. The record was then re-released on Mercury’s Phillips label.
“I started cutting records over at Counterpart and became a close friend of his. He bought the Fraternity Records name from Harry Carlson in 1975. I placed masters with both Harry and Shad over the years. In fact, I might be the only indie producer to have the distinction (small as it is) of placing masters with all three owners of Fraternity.”
Shad O’Shea (and Webster)
The New Lime: Singles Discography
Whenever I Look In Her Eyes/And She Cried --------- Fraternity F947 1965
It's Your Turn to Cry/Only You -------------------- Boss 9915 1966
Meant to Be/Walkin the Dog ------------------------ Counterpart 2495 196?
That Girl/She Kissed Me (With Her Eyes) ----------- Counterpart 2577 1967
That Girl/She Kissed Me (With Her Eyes) ----------- Columbia 4-44017 1967
There Goes My Girlfriend/Girl w Long Blonde Hair -- Counterpart 2593 1967
Meant to Be/Perfect Girl -------------------------- Counterpart 2599 196?
Ain't Got No Soul/I Still Remember ---------------- Counterpart 2609 1967
Donna/The Gumdrop Trilogy ------------------------- Counterpart 2626 196?
Donna/The Gumdrop Trilogy ------------------------- Columbia 4-44597 1968
Sunny/I Still Remember ---------------------------- Minart 150 196?