Jack White’s Ultra Vinyl of the Future

With this month’s “ultra vinyl” release of Jack White’s latest solo work, Lazaretto, it would appear that my Fabulous Las Vegas Roulette multi-track LP has, indeed, met its match.  White seems to be aiming for the fences on this special project, as Lazaretto goes to extraordinary lengths to maximize those aspects of the vinyl experience that are unique to that specific audio playback format — check out these special effects available on LP only:

•  2 vinyl-only hidden tracks beneath the center labels:
·  1 hidden track plays at 78 RPM, the other 45 RPM, making this a 3-speed record.

•  Dual-groove technology:  Plays an electric or acoustic intro for “Just One Drink” depending on where the needle is dropped — meets for the body of the song.

•  Side A plays from the outside in.

•  Matte finish on Side B, giving the appearance of an unplayed 78 RPM record.

•  Both sides end with locked grooves.

•  Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record.

•  LP utilizes some mixes different from those used on CD/digital versions.

•  Absolutely zero compression used during recording, mixing & mastering.

“This is my proudest moment with Third Man Records, this object,”  White said of the LP to Conan O’Brien during an appearance on Conan on June 11, reported Billboard.

Jack White & ConanJack White & Jimmy Fallon

Billboard’s June 18th piece goes on to state that Lazaretto, which debuted at #1, set a vinyl sales record:

“Rocker Jack White claims his second No. 1 album on the Billboard 200, as Lazaretto bows in the top slot with 138,000 sold in the week ending June 15, according to NielsenSoundScan.  The effort follows his solo debut, Blunderbuss, which also opened atop the list and sold 138,000 in its first frame. (It sold a handful of copies less, actually, but when rounded to the nearest thousand, both figures become 138,000).

Lazaretto – released on White’s Third Man Records label through Columbia Records – also sets the record for the largest sales week for a vinyl album since SoundScan began tracking sales in 1991.

The vinyl LP sold 40,000 copies — easily enough to debut at No. 1 on Billboard’s Vinyl Albums chart. (The vinyl edition of the album has many unusual bonus features that clearly intrigued consumers.)   It beats the debut of Pearl Jam’s “Vitalogy,” which sold 34,000 vinyl LPs in its first week, back in 1994. (Notably, “Vitalogy” was issued on vinyl first, two weeks before its release on CD and cassette.)”

“Just One Drink”     Jack White     2014