“It’s Time”: Unleash the Light Within

I find 1969’s “It’s Time” by The Sons of Champlin to be very evocative of its time – there’s a similar uplift in tone and lyric (at least on the chorus) as with Sly & the Family Stone, both bands being from the Bay Area, coincidentally or not.

It’s Time – The Sons of Champlin

[Pssst:  Click on the triangle above to play ”It’s Time” by The Sons of Champlin.]

Nice use of church chimes in the run-up to the chorus. This song was the A-side of a 1969 Capitol 45 – the third of four singles for that label – and included on the band’s second album, The Sons.

Sons of Champlin LP

As it turns out, the similarity in spirit to Sly is not coincidental – so say the historians at the Soul Tracks website:

The Sons of Champlin arose in the late 60s out of a dynamic Bay Area music scene that was most noted for psychedelic rock acts like Jefferson Airplane, but which was also the home of groups like Sly & the Family Stone and Tower of Power that were changing the face of soul music, taking James Brown’s funk introductions to the next level of assimilation in popular music.  The Sons of Champlin were caught somewhere between the two groups, resembling the look and often the lyrics of the former but always clearly displaying their affinity for soul music.