The Free Design Have Found Love

My son Nick really wishes I would stop playing this song, although his sister Vivian readily agrees this song is an earworm of epic proportions:

“I Found Love”     The Free Design     1968

What a perfect way to celebrate Valentine’s Day, as there can never be too much love in this fractured world and in these fractious times.  “I Found Love” by The Free Design is such an obvious choice for an A-side release (which it was in June of 1968), although I respectfully disagree with Dave Meritt — Music Director & DJ for Chico, California’s KPAY — who deemed this instant classic a ‘Leftfield Pick’ in the July 13, 1968 edition of Billboard.  Later that year, Billboard would select “I Found Love” as a ‘Special Merit Pick’ in their December 14, 1968 edition, noting that “Chuck Dedrick, a member of the group, has written some compelling material in ‘I Found Love,’ ‘Daniel Dolphin’ and the title tune.”

Hey, I just learned that The Free Design would collaborate with labelmate Tony Mottola on a fun and fresh near-instrumental arrangement of “I Found Love” that was also released in 1968 on Mottola’s Warm, Wild and Wonderful LP:

“I Found Love”      The Free Design & Tony Mottola     1968

Gary James’s interview with The Free Design’s Sandy Dedrick reveals “I Found Love” to have been used on The Gilmore Girls television show.  On a related note, I remember how delighted I was when another television show – Nickelodeon’s Yo Gabba Gabba! – honored the song with a contemporary cover by Trembling Blue Stars in 2008:

“I Found Love”     Trembling Blue Stars     2008
[Animated by Bran Dougherty-Johnson]

Zero to 180 is puzzled why more hasn’t been written about this beautiful song but pleased, nevertheless, that Yo Gabba Gabba! and The Gilmore Girls soundtrack have drawn new attention to The Free Design, who set the gold standard in “sunshine pop” although they may not have received enough credit as such.

By the way, have you checked out the intriguing catalog of reissue label par excellence, Light in the AtticClick here to buy “I Found Love” – or the You Could Be Born Again album as a whole, if you dare.

Free Design 45Q:  Is it a stretch to categorize this song as “God Pop“?