A-Side Turned B-Side?

Louisville’s Soul Inc. is another music group from my hometown’s Ohio Valley region that recorded a local hit (“Love Me When I’m Down”) on a local label (Counterpart) that had been recorded locally (at Louisville’s Falls City perhaps?) and played on local AM hits radio station WSAI (thus, giving further credence to Nick Clooney’s recent statement that Cincinnati was a uniquely endowed media market that rivaled/bettered Chicago, New York, and Los Angeles):

“Love Me When I’m Down”     Soul Inc.     1968

“Love Me When I’m Down” is the A-side of a 1968 ‘rock ‘n’ soul’ Counterpart single that directly led to the band’s signing with the respected independent label, Laurie — only to have the A & B sides reversed on their debut Laurie 45!

A-Side                                                            B-Side

Soul Inc - Counterpart 45Soul Inc - Laurie 45

As Soul Inc. explains on its own website:

The band’s in-your-face quality was evident on Love Me When I’m Down,’ released as their next single along with ‘I Belong to Nobody.’  More than anything else the group recorded, Love Me When I’m Down’ captures Soul, Inc.’s live sound, with Young and Bugbee’s driving guitars (the solo is by Bugbee), Settle’s aggressive vocal, and Maxwell’s pounding drums.  We always said that we wanted the drums to sound like a bag of rocks,’ Maxwell recalls.”

Interesting to note that, as with The New Lime, (a) Soul Inc’s first 45 would also be issued on Cincinnati’s Fraternity label and (2) Shad O’Shea’s Counterpart Records would likewise help pave the path toward the band’s getting signed to a more nationally prominent label.

In a 2011 auction, an original Counterpart 45 sold for $45, while at this very moment, someone on Ebay is hoping to sell a copy for a whopping $100!

*Previous Zero to 180 piece about Laurie ‘rock ‘n’ soul’ 45 from 1966 — Ernie Maresca‘s “The Good Life.”