Cincinnati’s Big 3 Indie (Labels)

The mod organ and soulful vibraphone make a winning combination in 1967’s “Perfect Girl” by The New Lime from Campbell County, Kentucky:

“The Perfect Girl”     The New Lime     1967

[The organ+vibes immediately brings to mind seminal single “Space Walk” by The Astros!]

It is 2015, and I am only now aware – thanks to independent producer and music writer, Randy McNutt – that I have been unintentionally ignoring a third significant Cincinnati music production mill in addition to (1) King Records and (2) Fraternity:  (3) Counterpart!

Counterpart RecordsCounterpart Records is the brainchild of Shad O’Shea (Howard Lovdal, by birth).  According to McNutt, after CBS sold its Cincinnati’s radio affiliate, WCPO, O’Shea was no longer a radio show host, thus, O’Shea immediately shifted his career focus, first to creating a label – Counterpart – and second, to building a brick-and-mortar recording facility.  Says McNutt:

“[O’Shea’s] Counterpart Records label, when I was in high school was like a major to me.  His records were played on WSAI and other stations.  He broke many good rock-band records.  Then he’d sell them to larger indies or the majors.  He had a wall in hallway office at the studio with nothing but 45s that he produced or released over the years, including ones on Mercury, RCA, Columbia, Laurie, Monument, SSS International, and other labels.  There must have been 50 records on that big wall.  He recorded groups such as the New Lime, which went from Counterpart to Columbia under his guidance; the Mark V out of Dayton (‘Hey Conductor’), and other groups.

“Counterpart was regional, going into Kentucky and Indiana. But its big strength was in Cincinnati and Dayton.  Shad had a big hit if he sold 5,000 copies.  Sometimes he would get a hot regional record, and it would catch the eye of a major or a national independent.  They would lease the master from him.  This happened to him with the Mark V’s “Hey Conductor” in, I believe, 1967.  The group was from Dayton.  The record was then re-released on Mercury’s Phillips label.

“I started cutting records over at Counterpart and became a close friend of his.  He bought the Fraternity Records name from Harry Carlson in 1975.  I placed masters with both Harry and Shad over the years.  In fact, I might be the only indie producer to have the distinction (small as it is) of placing masters with all three owners of Fraternity.”

Shad O’Shea (and Webster)

Shad O'Shea The New Lime:   Singles Discography

Whenever I Look In Her Eyes/And She Cried --------- Fraternity F947   1965
It's Your Turn to Cry/Only You -------------------- Boss 9915         1966
Meant to Be/Walkin the Dog ------------------------ Counterpart 2495  196?
That Girl/She Kissed Me (With Her Eyes) ----------- Counterpart 2577  1967
That Girl/She Kissed Me (With Her Eyes) ----------- Columbia 4-44017  1967
There Goes My Girlfriend/Girl w Long Blonde Hair -- Counterpart 2593  1967
Meant to Be/Perfect Girl -------------------------- Counterpart 2599  196?
Ain't Got No Soul/I Still Remember ---------------- Counterpart 2609  1967
Donna/The Gumdrop Trilogy ------------------------- Counterpart 2626  196?
Donna/The Gumdrop Trilogy ------------------------- Columbia 4-44597  1968
Sunny/I Still Remember ---------------------------- Minart 150        196?

 Link to Buckeye Beat’s tribute page to The New Lime.